Hello, we're Blend.

Blend Public Relations is the agency behind the drinks. Through creative communications, we bring together lovers of finely crafted beverages with the producers that make them.
Blend is a specialist agency with an incredibly passionate team that loves the dedication, craft and care behind Australia’s and the world’s favourite drinks. Much like a winemaker or distiller, we work with a wide array of tools, and years of experience in the industry, to masterfully blend unique brand stories and experiences for drinkers everywhere.

People

Brian Chase Olson

Working in hospo since his wee-teens, and an odd obsession with media and news writing, has led Brian to his perfect job as a PR for some of the world’s best wine producers. Hailing from the USA, Brian has worked both in-house and in agencies in Australia for more than a decade. When not sipping riesling at a wine bar, he’s either travelling across Australia’s vast wine regions or sitting on the lounge at home with Fletcher, the mini-sauso.

Livi Hosking

Keen traveller Livi has worked and studied all over the world in places like Bordeaux, Thailand, Singapore and her home in the UK. Having worked in communications for craft spirits brand Sipsmith, Livi brings her love of drinks and storytelling to Blend. When not sharing Blend’s client stories with Australian journos and content creators, Livi is covering the coast freediving or out salsa dancing.

Damien Pratt

The nuts and bolts of Blend Public Relations. Damien brings decades of project management experience as an engineer to make sure Blend’s operations and accounts are in order - as well as providing some much-needed muscle for event bump-ins. While a fan of wine, his favourite drink is a sour beer - so much so that he’s started a club for it.

Brian Chase Olson

Working in hospo since his wee-teens, and an odd obsession with media and news writing, has led Brian to his perfect job as a PR for some of the world’s best wine producers. Hailing from the USA, Brian has worked both in-house and in agencies in Australia for more than a decade. When not sipping riesling at a wine bar, he’s either travelling across Australia’s vast wine regions or sitting on the lounge at home with Fletcher, the mini-sauso.

Livi Hoskins

Keen traveller Livi has worked and studied all over the world in places like Bordeaux, Thailand, Singapore and her home in the UK. Having worked in communications for craft spirits brand Sipsmith, Livi brings her love of drinks and storytelling to Blend. When not sharing Blend’s client stories with Australian journos and content creators, Livi is covering the coast freediving or out salsa dancing.

Damien Pratt

The nuts and bolts of Blend Public Relations. Damien brings decades of project management experience as an engineer to make sure Blend’s operations and accounts are in order - as well as providing some much-needed muscle for event bump-ins. While a fan of wine, his favourite drink is a sour beer - so much so that he’s started a club for it.

Our Services

Public Relations, and the shareability of a good story, is at the core of what we do. But it’s not just about sending releases, it’s about creating stories, experiences and platforms worth talking about.

Public Relations

PR Creative & Strategy Development. Establishing brand messages and brand personality. Media kit and media release development. Media relations. Talent briefing and interview preparation. Coverage data collection and reporting.

Content

Copywriting for blogs, social media and eDM. Photo and video shoot development. Video storyboarding. Talent scripting for content shoots. Video news release production. Audio production for podcasts and radio.

Events and Experiential

Event concept. Venue sourcing. Supplier management and briefings. Theming and experience design. Event promotion and ticket sales management. RSVP and guestlist management. Service staff sourcing and briefing. Print collateral creation. Post-event survey management.

Social Media

Collaborating with suppliers to produce social-ready images, videos and graphic content. Copywriting for social. Community management. Social media reporting.

Partnerships & sponsorships

Develop and negotiate brand partnerships and collaborations. Event partnerships and collaborations.

Marketing integration

Adapting and integrating PR content for various marketing and sales channels. Collaborating with retail partners to produce PR and sales-driven experiences.

Awards & Accrediations

We’re passionate about the producers we work with and are equally proud to celebrate our work with the industry. Since its founding, Blend has been awarded for its work and participated in a number of industry organisations.

2020 Best Wine Public Relations Campaign

Wine Communicator Awards

2021 Best Wine Marketing Communications Campaign

Wine Communicator Awards

2022 Finalist - Best Wine Marketing Communications Campaign

Wine Communicator Awards

Wine Communicators of Australia

Member and NSW State Co-Chair

Public Relations Institute of Australia

Member and NSW State President 2020-2022

Our Clients