Lowe Wines private famil series on Tinja Farm

Tinja Farm in Mudgee is home to an incredible ecosystem of businesses run by husband and wife duo David Lowe and Kim Currie. Mudgee’s only organic and biodynamic winery Lowe Wines, and hatted regional fine dining restaurant, The Zin House, form the heart of the business, enhanced by Althea by Zin bakery and the picturesque Shed by Zin accommodation.

The offering needs to be experienced firsthand to be believed and turn visitors of the farm into super fans. Under the surface of the stunning location lies a commitment to permaculture principles, a profound farm-to-table philosophy, purpose-driven gastronomy, and innovative organic and biodynamic winemaking.

Our task was to engage top-tier media with different aspects of the Lowe Family Wine Co business authentically and personally to inspire quality and high-reaching media coverage for Australian readers.

To achieve this, we coordinated a series of private famil experiences with five influential media publications in the realm of travel, wine, food and luxury. These visits allowed the journalists to get in-depth insights and unique stories by spending time with winemaker David Lowe, Chef Kim Currie, and the bakers, gardeners and various teams that bring Tinja Farm to life.

This involved:

  • Inviting key media contacts within the food, drink, luxury and travel space
  • Curating a bespoke itinerary depending on their focus
  • Coordinating travel
  • Briefing talent
  • On-site management of the experiences
  • Collating and creating media assets

Schedules included private tastings and vineyard tours, 6-course lunches, garden tours, biodynamic workshops, Bakery visits, and luxury accommodation beside the vines at Shed by Zin.

Each famil created valuable relationships with some of the country’s top writers, many of whom write across multiple publications and verticals. Each visit also resulted in multiple story placements across premium titles, including:

  • A week-long podcast series feature on Dani Valent’s Dirty Linen Podcast
  • Online feature in Australia’s largest travel website, Escape
  • Multiple wine-centric stories in the Sydney Morning Herald and The Age’s Good Food
  • A national travel feature in The Australian’s Travel & Luxury section

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