Rescue Dog Wine Bar

The Sit Stay Society wine range is a collection of delicious South Australian drops with a worthy cause. For every 750ml or convenient 375ml bottle sold, Sit Stay Society donates 50c to support PetRescue’s mission to ensure every pet is safe, respected and loved. To date, Sit Stay Society has raised more than $230,000 for PetRescue.

PetRescue is a national animal welfare charity like no other. They help save thousands of lives every month by looking at the big picture, disrupting the status quo and finding innovative tech solutions to the biggest challenges facing rescue pets in Australia.

To celebrate the unique partnership between these two organisations, and showcase Sit Stay Society’s new Big Dog red and white wine range, Blend Public Relations produced an Australian-first Rescue Dog Pop-Up Wine Bar – giving wine and dog lovers alike the opportunity to sip delicious wine and support rescue dog organisations at the same time.

“What could be better than an event created for dog and wine lovers that promotes and supports rescue? PetRescue’s ongoing partnership with Sit Stay Society has already helped connect hundreds of adopters with rescue pets in need, and it’s wonderful to have their continued support to amplify our mission and find loving families for even more gorgeous animals."

Developed and executed for one weekend in Sydney, Blend was charged with producing the entire event – from venue selection and design, catering, staffing and service briefing, rescue dog and rescue organisation coordination, promotion and ticket sales.

The event was a sellout, with coverage across Daily Mail Australia, TimeOut Sydney, and the Sunday Telegraph causing a stir on social and driving ticket sales. Additionally, all ticket sales went directly to the rescue organisations involved – what’s not to wag your tail about that?

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